How I created a multi-million dollar business! (6 of 7)

By Boni Lonnsburry

When Reality Picks Up Momentum, Hold on for the Ride!

(Missed the beginning? Go to the first post in this series.)

I had no intention of creating a multi-million dollar company when I incorporated In Touch Today. The interesting thing about reality creation is if you put forth energy towards the heart of what you want (or the essence of it) you often times will receive a reality even greater (in form) than what you had imagined – however the essence will be very much like you had imagined.

Many would say creating a business like the one I created is impossible.  I put in only $50. I didn’t work long hours. I began it working two other jobs yet was profitable after 6 months and quit the other jobs. I never had a business plan or any sales goals. I never even had sales people.

The year prior to creating In Touch Today I filed for personal bankruptcy. If there is anything that makes you gun-shy about acquiring debt, it’s filing for bankruptcy. So when I did start In Touch Today, I vowed not to acquire debt in order to grow it. I put in that first $50, but every dollar invested after that was gleaned from the business itself, not from debt.

But because I wasn’t stressed out from borrowing money or finding angel investors, or leveraging my house or car in order to grow ITT, there was no opposing energy (of worry, doubt or fear) to stop the energy of success. My only goal was to have fun, be creative and (after the first 6 months) pay for my very pared-down living expenses. So nothing stopped the energy of success. In Touch Today kept growing and growing and growing.

Whenever you create anything in your world, consciously or not, once you establish a momentum it sort of takes on will of its own, and it is very easy to maintain and grow, if your beliefs are in agreement that it can be that easy.

Of course, not all of growing a business is that easy, until you change your beliefs to agree that it is. There were challenges for me growing a new company. But every challenge posed an opportunity to figure out what caused the challenge and how to shift something inside of me to allow the ease, elegance and fun I really wanted in my work.

One of the first challenges was running a business alone. I really disliked the idea of ‘managing’ people, so the thought of hiring a staff felt oppressive to me. I didn’t want to be responsible for the job other people did. And yet my ‘to file pile’ was nearing 3 feet high. And filing wasn’t on my list of fun things to do at work.

So what does one do when the only solution to a problem appears to be a negative one? One changes the belief about either needing the solution or the solution itself.

“What if,” I thought, “I could hire people who didn’t need managing? What if I hired people who were self-starters, who more or less managed themselves?”

And I changed the belief from:

Employees need my energy, management and direction to do a successful job.


Employees need their own energy, excitement and self-direction to do a successful job.


And guess what happened? Of course, the universe responded. And I attracted people who wanted to self-manage, who had great work ethics and who aspired to excellence. The next thing I realized about myself was I didn’t like to interview. I made a choice not to interview any longer – except final interviews only. I let the managers do all the interviewing and any managers we needed I imagined just walking in the door. Again, once I decided that was possible, and changed any beliefs in opposition, that is exactly what happened.

My company kept growing and growing and it got to be more and more fun and profitable. But sometimes what happened in my reality seemed to be in opposition to what I wanted. Like the time a customer asked me for Thanksgiving greeting cards. Because they were a great client, I found some Thanksgiving greeting cards wholesale at a good price and ordered some for them. As Thanksgiving drew closer and closer, I began to wonder why the cards were not delivered to us (to then be imprinted, addressed and mailed on the client’s behalf).

I called the company only to discover they had discontinued the card – probably because it was so inexpensive, because there was not a comparable card to be found even close to the same price. I didn’t have many options. I could – disappoint the client or pay the increase myself and hope the client didn’t mind the change in design. I didn’t like either option. Then it hit me – have some greeting cards designed and try and sell them to the rest of my clients to cover the cost of printing.

Our greeting card product line was born! I probably wouldn’t have started this product line myself, but it fit in with what I wanted from the universe and in a very strange and seemingly negative way at first, the universe delivered. This type of thing (bad news turning into good news) happened over and over again in my business and I was never disappointed.

The key is not to take bad news as necessarily bad. Decide no matter what happens, you will ultimately end up substantially better off because of the supposed bad news! The universe is benevolent – it is us who has issues. Clear up your issues of receiving, being loved, deservability, etc., and sit back and enjoy a life you love to live.

In joyous creation,




How I created a multi-million dollar business part 7



Boni Lonnsburry is the author of three books including The Map - To Our Responsive Universe, Where Dreams Really Do Come True and the founder of Creation School, a place to develop conscious creation skills into artistry.

Leave a Reply